UNO By Real Madrid

Project Overview

Real Madrid, the internationally renowned Spanish soccer club, is developing a new fast food chain directly tied to the club. Their aim is to establish a visual identity that connects the soccer team with the fast food chain. This design concept presented represented one of the proposed visual directions.

My Role & Contribution: Concept and Design

The two senior designers assigned to this project tasked me with developing a set of characters and mockups to represent the brand and shape the visual identity of the UNO brand. My goal was to create friendly yet sleek characters that embody the personalities of Real Madrid players, establishing a direct connection between the players and the fast food chain.