Kaleidoscope

Project Overview

Kaleidoscope wanted a complete redesign of their visual identity. As a known Diversity, Equity, and Inclusion (DEI) consultancy firm with a global team of experts, they provide full-service customized DEI solutions. Our goal was to create a visual system that aligned with their mission.

My Role & Contribution: Concept and Design

The creative director and I collaborated to create soft, welcoming visuals with open, airy, modern layouts, forming a strong base for our visual assets. This simple yet modern visual tone creates ease and fosters inclusivity and collaboration, perfectly complementing Kaleidoscope’s mission. I assisted in developing the color palette and iconography, refining logo elements, selecting imagery for the photography style, and creating layouts for brochures, PowerPoint slides, banners, and business cards.