Amulet

Project Overview

R1, a leading technology firm that assists healthcare providers in managing and streamlining operations, decided to rebrand its identity. In the early stages of the project, they considered changing their name to "Amulet," a name we developed. However, they ultimately decided to retain "R1." The work shown here represents one of the visual directions we presented during the initial stages of the project.

My Role & Contribution: Concept and Design

I worked closely with the creative director on this project, but this particular visual direction was developed exclusively by me. It portrays the company as modern, subtle, streamlined, and direct. The concept for the visual language represents the technology aspect of the company using purple squares, akin to pixels on a screen. Occasionally, rounded corners subtly reveal a hidden health cross within the pattern. This motif is also employed in the photography to emphasize specific aspects of the images. It consistently flows through all the mockups and assets presented in this direction.